Retailers

Earning the Trust of Discerning Consumers

Consumers are doing their research, and they prefer products that leverage well-studied branded ingredients. For example, a 2021 consumer survey conducted by the Council for Responsible Nutrition reported that 57% of supplement consumers feel branded ingredients work better.

AstaReal® branded natural astaxanthin is backed by 80+ clinical studies and 3rd party quality certifications that help earn and keep consumer trust. 

Well-known, Well-Studied, and Well-trusted

AstaReal® is the pioneering global manufacturer and innovator of natural astaxanthin. Two-time Nutraingredients Asia Award winner in both the cognitive (2022) and skin health (2023) ingredient categories, AstaReal® Astaxanthin is the most researched brand of natural astaxanthin. Made from algae cultivated in the United States and Sweden, AstaReal® provides exceptional quality, consistency, and traceability.

Our ingredient is the most trusted and popular astaxanthin product amongst consumer brands for an array of supplement categories, including skin health, sports nutrition, cognitive support, and eye health. To date, astaxanthin is most commonly found in capsule delivery forms as a standalone product or in combination with omega-3s or other carotenoids. However, exciting innovations in research and product development continue to drive growth of astaxanthin supplements, introduce a variety of delivery forms, and boost astaxanthin’s shelf appeal.

Meeting the Needs of Younger Consumers

Consumer trends suggest that pill fatigue has created demand among Millennials and Gen Z consumers for “healthy indulgence” and experiential products like gummies, chews, and chocolates. These cohorts also prioritize the convenience of “on-the-go” products, including gels, stick packs, and beverages. AstaReal® Astaxanthin products are available in all these formats, with beauty-from-within gummies trending most among new astaxanthin product launches.